NDTV News: Mahayuti Wins Mumbai, Network Appoints New Heads for Smart TV Push

As of January 16, 2026, NDTV (New Delhi Television Ltd) is trending across India. The primary reason is its comprehensive live coverage of the Brihanmumbai Municipal Corporation (BMC) and Pune Municipal Corporation (PMC) election results, where the BJP-led Mahayuti alliance is securing a historic victory.

Simultaneously, in a significant corporate development, NDTV has announced its aggressive entry into the Connected TV (CTV) market with key leadership appointments.

Here is a detailed report on the election results as covered by NDTV and the network’s new business roadmap.

1. BMC & PMC Election Results 2026 (Live Updates)

According to the live tally running on NDTV 24×7 and NDTV India, the counting of votes for the Maharashtra civic body elections began at 8:00 AM today.

Mumbai (BMC) Trends:

• The Big Picture: The Bharatiya Janata Party (BJP), in alliance with the Eknath Shinde-led Shiv Sena, has crossed the majority mark in India’s richest civic body.
• NDTV Analysis: Political experts on the channel highlight that the “Shinde Factor” has worked in Mumbai, denting the traditional vote bank of the Shiv Sena (UBT).
• Current Tally (Approx):
  • BJP + Shinde Sena: Leading in 115+ Wards
  • MVA (Thackeray + Congress + NCP-SP): Trailing with 85+ Wards

Pune (PMC) Trends:

• Saffron Surge: As reported earlier, the BJP has maintained its stronghold in Pune, leading in over 50 seats. NDTV’s ground reports suggest that infrastructure development (Metro, Riverfront) became the key deciding factor.

2. NDTV’s Strategic Shift: The ‘Connected TV’ Launch

While the election news dominates the screen, NDTV’s board made a pivotal business announcement today regarding the future of news consumption.

What Happened?

NDTV has officially announced a major foray into the Connected TV (CTV) ecosystem. This move targets the growing audience who consume news via Smart TVs, Fire Sticks, and OTT platforms rather than traditional cable.

Key Appointments:

To lead this transition, NDTV has hired two industry veterans:

• Akhil Bhalla: Appointed as Product Head – Connected TV. He will be responsible for redesigning how news is discovered and watched on big screens.
• Sanjeev Kumar Choudhary: Appointed as Head of Connected TV Revenue. His role is to monetize this premium audience.

Why This Matters?

• The Data: According to industry reports cited by NDTV, over 129 million Indians streamed content on a Connected TV in the last month alone.
• Revenue Potential: The CTV advertising market in India is projected to touch $1 Billion by 2026. By entering this space, NDTV aims to capture premium advertisers who want to reach affluent, urban households.

3. NDTV Share Price & Market Impact

Following these developments, NDTV’s stock has seen activity on the exchanges.

• Current Price: The stock is trading in the range of ₹91 – ₹95 on the NSE/BSE.
• Investor Sentiment: Analysts believe the expansion into Connected TV is a positive long-term signal, as digital revenue is growing faster than traditional broadcast revenue.
• Q3 Results Expected: Investors are also waiting for the Q3 FY26 results, which are likely to be announced in late January.

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